Virta, Hand Knotted Rug - White, Brown & Black

$1,682.00

BY Sera Helsinki

Size: 2.5' x 8'

Pickup available at 2090 Dundas Street West

Usually ready in 24 hours

"Inspiration has partly come from nature, but at the same time I have been fascinated by different lines, squares and the Bauhaus grid world." - Anna Pirkola

Emerging from this grid are various natural forms, islands, rocks, driftwood. At the same time, they can also be graphic patterns from another world, they come to life and form organic lines and shapes.

Sera Helsinki rugs provide to improve the living standards of the artisans by empowering the most vulnerable groups in Ethiopia: people with disabilities and single mothers.  Combining modern Finnish design with traditional Ethiopian craftsmanship.

This product is hand-made, lead-time is 10-12 weeks. Custom sizes available on request.

  • Col: natural white, brown & black
  • Material: 100% pure natural wool with natural lanolin which repel stains and dirt
  • Composed of two heights: Base - 1/4"h, Raised Patterning - 1/2"h
  • Design: Anna Pirkola
Dimensions

Composed of two heights: Base - 1/4"h, Raised Patterning - 1/2"h
Materials & Construction

100% pure natural wool with natural lanolin which repel stains and dirt
Responsible Design

205 people are impacted by the sale of each rug. Sera Helsinki rugs provide to improve the living standards of the artisans by empowering the most vulnerable groups in Ethiopia: people with disabilities and single mothers. Combining modern Finnish design with traditional Ethiopian craftsmanship.
Rug Care & Maintenance

Read full rug care and maintenance guide.
Shipping & Returns

Please read our FAQs for our full returns policy.
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Size: 2.5' x 8'

meet the maker: Sera Helsinki

A beautiful collection of ethically handmade woollen rugs and cotton towels, combining modern Finnish design with traditional Ethiopian craftsmanship. Born out of a love and compassion for humanity; Sera Helsinki rugs provide to improve the living standards of the artisans by empowering the most vulnerable groups in Ethiopia.
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When Anna Suoheimo moved from Finland with her family to Addis Ababa, Ethiopia, she was heartbroken by the plight of persons with disabilities and the situation of single mothers. Mostly, they are outcast from society with little opportunity. Anna wanted to do her part to change their lives for the better. She set out to start a business that could change the world one rug at a time and worked together with Finnish and Ethiopian Non Governmental Organizations (NGO’s) to create a product chain that would benefit people with disabilities of Ethiopia.
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The goal is to create hundreds of new job opportunities for vulnerable groups by creating a local economy from employing the traditional weaving methods of Ethiopia with the supply of wool raised by local shepherds utilizing traditional sheep herding in the countryside. Each rug is unique and tells a story about our shared humanity and the land it came from. When you order a Sera Helsinki Rug you will receive a video of when it begins its life on the loom, and a card signed by the artisans.

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