Beyond Fast Fashion: The Rise of the Anti-Trend Generation

Walk into any vintage shop or design-forward store today and you’ll notice: people are looking differently. Less for the trendy—and more for the storied, the well-made, the unexpected.

A quiet shift is happening in how we decorate our homes and express personal style. After decades of fast fashion and mass production, a new generation is pushing back. They’re seeking individuality, sustainability, and a connection to the things they bring into their lives.

While thrifting and secondhand culture have long been part of this movement, we’re now seeing that same ethos—an appreciation for the unique and the lasting—extend to how people source furniture, art, and decor. At Mararamiro, we see it every day: customers who want something that isn’t everywhere. Who are tired of mass-made minimalism and looking instead for pieces with presence, history, or heart.

“I think we’ve reached a point where having less, but better, feels like a luxury. Our customers aren’t looking for perfect sets or showroom polish—they want something that tells a story. That’s why they’re drawn to vintage, or to handmade pieces that carry the mark of the maker.”

— Tanya Tessier, Founder of Mararamiro Home

It’s not about rejecting beauty—it’s about redefining it. In this new era, beauty comes with texture, with imperfection, with evidence of a life lived. A wabi-sabi vase from Japan, a clay vessel shaped by hand in Ukraine, or an antique textile that’s been reimagined as a pillow—all speak to a deeper longing for connection and meaning.

And while the aesthetic may vary, the mindset remains consistent: slower, more personal, more purposeful.

This is the new collector—not driven by status or trend, but by instinct. They mix thrifted treasures with artisan finds. They love the chase but value the find. And most importantly, they see their space not as a curated gallery, but as a living reflection of who they are.

At Mararamiro, we’re here for that journey—whether you’re just beginning to move beyond fast fashion, or deep in the process of building a home that reflects your values. Every piece we carry is chosen with care, meant to be lived with, loved, and passed on.