Laine, Hand Woven Rug - White + White

$925.00

BY Sera Helsinki

Size: 2.5' x 8'

Pickup available at 2090 Dundas Street West

Usually ready in 24 hours

Laine has quickly become a classic rug design and bestseller, characterized by it's staggered edges and raised fringe detail which mimics 'wave' in the sea. Anna Pirkola, the designer, was influenced by the movement of the ocean which is always different, just as every rug is unique due to its hand made nature. Anna Pirkola, is a Helsinki based stylist and product designer.​

This product is hand-made to order, lead-time is 10-14 weeks. Custom sizes available on request.

  • Available in 3 colour options
  • Composed of two heights: Base - 1/4"h, Fringe - 1/2"h
  • Woven rugs are 50% cotton and 50% pure wool with natural lanolin which repel stains and dirt
  • Design by Anna Pirkola
Dimensions

Composed of two heights: Base - 1/4"h, Fringe - 1/2"h
Materials & Construction

50% cotton and 50% pure wool with natural lanolin which repel stains and dirt
Responsible Design

205 people are impacted by the sale of each rug. Sera Helsinki rugs provide to improve the living standards of the artisans by empowering the most vulnerable groups in Ethiopia: people with disabilities and single mothers. Combining modern Finnish design with traditional Ethiopian craftsmanship.
Rug Care & Maintenance

Read full rug care and maintenance guide.
Shipping & Returns

Please read our FAQs for our full returns policy.
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Size: 2.5' x 8'

meet the maker: Sera Helsinki

A beautiful collection of ethically handmade woollen rugs and cotton towels, combining modern Finnish design with traditional Ethiopian craftsmanship. Born out of a love and compassion for humanity; Sera Helsinki rugs provide to improve the living standards of the artisans by empowering the most vulnerable groups in Ethiopia.
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When Anna Suoheimo moved from Finland with her family to Addis Ababa, Ethiopia, she was heartbroken by the plight of persons with disabilities and the situation of single mothers. Mostly, they are outcast from society with little opportunity. Anna wanted to do her part to change their lives for the better. She set out to start a business that could change the world one rug at a time and worked together with Finnish and Ethiopian Non Governmental Organizations (NGO’s) to create a product chain that would benefit people with disabilities of Ethiopia.
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The goal is to create hundreds of new job opportunities for vulnerable groups by creating a local economy from employing the traditional weaving methods of Ethiopia with the supply of wool raised by local shepherds utilizing traditional sheep herding in the countryside. Each rug is unique and tells a story about our shared humanity and the land it came from. When you order a Sera Helsinki Rug you will receive a video of when it begins its life on the loom, and a card signed by the artisans.

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